BETFAIR
We developed a copy tone for Betfair that was distinctly British rather than American, designed to reflect the brand's values of openness, honesty and that traditional sense of fair play. The 'Less Vegas' poster ran on the Cromwell Road while more specific messages were placed in digital media.
STARLIGHT
The Starlight Charity grants wishes to sick and terminally ill children. When a free 96-sheet poster site was donated above the TVR garage at the Chiswick Roundabout, the poster pretty much wrote itself.
Then, Sod's law, the garage closed in the same week that the poster went up – otherwise you'd see a window filled with gleaming TVRs. Best laid plans and all that...