LEGO SUSTAINABILITY
The LEGO Group had been doing a lot of work on Sustainability, they just hadn’t told anyone about it! We were recruited into a task force to establish a whole new Sustainability platform designed to answer questions about LEGO Systems and the environment.
We developed a series of loops featuring creatures designed specially for LEGO Sustainability known as ‘Critters’. The animation and sound design were created during lockdown with more than a little help from Microsoft Teams.
The loops appeared across FB, IG, LinkedIn, Twitter, Pinterest – even Weibo in China, and in programmatic ad and search placements – building awareness and generating conversations about reusability, recycling and repurposing of LEGO bricks.
