LEGO MINOR OCCASIONS
Our brief was to create ideas for minor gifting occasions in the year as part of the ‘Make Their Day’ campaign. The occasions were Children’s Day, Summer Holidays and Back to School – where a small purchase of a LEGO set can go a long way to keeping kids happy, playing and motivated.
The objects were built from LEGO elements and captured in camera, while the headlines were translated into a raft of languages across Central and Eastern Europe, including Russian.