LEGO EASTER CHICKS
Working in-house at the LEGO Agency, we were briefed to create an Easter campaign encouraging parents and relatives to consider a LEGO set as a gift, instead of the usual chocolate egg.
Using real baby chicks, just 1 day old, we directed a stills and live action shoot complete with chick-wrangler and animal welfare officer. The little stars were only too happy to take to the stage, until the studio lights went on, when they promptly fell asleep.
Our Easter chicks quickly became rock stars in LEGO markets all over the world. And for markets where, culturally, chicks don’t represent Easter, we developed the Easter Dragon Egg instead – this time in CGI, complete with fireball and smoke.
