CHILDREN’S WORKFORCE DEVELOPMENT
COUNCIL (CWDC)
The 'name-badge' DM was created to recruit new social workers. We wanted to present a fair picture of the job, so we asked four social workers to tell their stories and hired Laura Pannack to photograph them. Laura was named 'One to Watch' by Creative Review soon after.
In the 'Express Delivery' DM, we offered top UK graduates a fast track to social work, sent in an Express Delivery envelope designed by Adrian.