Four press ads, designed to tie in with the TV campaign 'I saved my 20%' by the Energy Saving Trust. Each execution offered householders a new way to save money on their energy bills, and join the campaign to 'Save your 20%'.
Reckitt Benckiser developed a new dishwasher tab in the Finish range with more Active Oxygen and less chemicals: called 'Power & Pure'. We were asked to launch the new range with a 30 second TV spot that would announce the arrival of a purer dishwasher tablet that still cleans with the power of Finish.
Posters & Radio
The brief was to encourage off-peak rail travel between London and the West Country. We created a new art direction style for the brand, taking cues from budget airlines to convey a value message. For local radio, we created a minute-long poem written in the rhythm of a train going over tracks.
Press & Digital
Independent fund managers Gartmore wanted an ad to promote their experience in the highly competitive 'Cautiously-Managed' sector. We dramatised the fund manager's 12 years of experience with 12 notches in posters, press and digital banners, where notches built one at a time from 1 to 12. We also produced online ads for the European and Global Focus funds.
Direct Mail and Email
This mailshot to VXR petrolheads included a personalised name sticker for their car, created in the style of the BTCC (British Touring Car Championships) plus an invitation to a track day. The stickers caused a stir on the VXR forum, creating demand among owners who hadn't been invited! An email invitation included a pic of the recipient's surname on a racing VXR. Response rates went through the roof and Vauxhall called the campaign 'A roaring success'.